Google recently announced that it has just made it possible for Adsense publishers who are participating in their AdSense for Mobile applications to use third-party mediators. This means that if you’re running AdSense for Mobile on your website or blog, you can now use multiple ad networks simultaneously allowing you to reach a greater pool of advertisers. This will also help you focus more time on building your applications and content rather than on managing your ad inventory.
To use mediators, your mobile apps must fulfill the following conditions stipulated by Google:
- Using the latest version of the AdSense for Mobile Applications SDK.
- Abiding by the AdSense for mobile applications terms and program policies.
- Agreeing to Google’s privacy policy.
Google hopes that this will bring in more revenues for AdSense publishers even if they use other third-party ad networks.
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